Vedha Ponnappan

Faculty - Marketing

Indian Institute of Management Udaipur

Vedha Ponnappan is a faculty inn Marketing area at IIM Udaipur. She has completed her Ph. D. from Indian Institute of Management Bangalore, Master of Business Administration from National Institute of Technology, Tiruchirappalli and ICWAI (Inter) from Institute of Cost and Works Accountants.

Her research interests include Demand analysis, Household consumption, Household production, Consumer decision making and choice, Marketing analytics, Consumption related policy analysis

Methods: Structural modeling, Choice modeling, Econometrics, Bayesian, Machine learning and Deep learning